La Medina is an artisanal area created in 1992 by the Italian artist Coco Polizzi, in Ben Sergao, near Agadir, 4.5 km from the city center.
Built according to the traditional techniques of Berber construction, it is a kind of small open air museum, on five hectares, which houses craft workshops, a museum, individual residences, a small hotel and an exotic garden.